Aegean Note

The brand positioning emerged from understanding both the emotional and functional needs of the target audience. I mapped out user personas ranging from busy professionals seeking unique entertaining options to food enthusiasts wanting authentic cultural experiences.

Key insights that shaped the design direction:

I developed comprehensive style guidelines that captured the essence of the Aegean while feeling sophisticated for the London market. The color palette draws from Greek coastal landscapes, deep blues of the sea, warm terracotta of island architecture and crisp whites of Mediterranean sunshine.

Typography choices balanced readability with character - using elegant serif fonts for headlines that evoke traditional Greek inscriptions, paired with clean sans-serif fonts for body text that ensure excellent readability across devices.

With the style guidelines established, I moved into development using semantic HTML, CSS (including Grid and Flexbox), and JavaScript. This tech stack was chosen for optimal performance and maintainability.

I conducted extensive cross-browser testing and performance audits to ensure the site delivered consistently across all platforms. Using tools like PageSpeed, I achieved excellent performance scores while maintaining the rich visual experience.